INFLUENCE OF MARKETING ON CUSTOMERS’ SATISFACTION IN THE BANKING INDUSTRY IN KADUNA STATE, NIGERIA

Abstract: The study was carried out to investigate the influence of marketing on customers‟ satisfaction in the banking industry in Kaduna state Nigeria. 

To achieve the purpose of the study four research questions were raised to answer the problem of the study, while four null hypotheses were formulated and tested at 0.05 level of significance respectively. Survey design was adopted for the study. The population was fourteen thousand nine hundred (14,900) bank customers in twenty two (22) commercial banks in Kaduna state, out of which seven hundred and forty five (745) were sampled. Random sampling technique was used for selecting the sample size. Questionnaire was used to obtain information from the respondents. 

Data were analysed using chi-square for answering the four research questions and null hypotheses. The results of the study showed among others that advertisement by banks significantly contributed to their satisfaction. The study concluded that marketing activities such as advertisement, personal selling, mobile banking and e-banking significantly influence customer satisfaction in the banking industry in Kaduna State. One of the recommendations is that banks should always ensure that there is adequate mobile service in the banking industry for continuous customer satisfaction. In view of the limitation of the study, it was suggested that further study could be carried out to cover a cross section of customers in Nigeria.

EFFECTIVE MARKETING OF AVIATION SERVICES: CASE STUDY OF THE NIGERIAN COLLEGE OF AVIATION TECHNOLOGY, ZARIA

Abstract: This research work is concerned with the marketing of aviation services with particular reference to the Nigerian College of Aviation Technology (NCAT), Zaria. The study was designed to find out the nature of marketing strategies used by the Nigerian College of Aviation Technology in marketing its services as well as the impact of this on customer's satisfaction. The study was made possible through the review of various literatures. 

Data were also generated through the administration of questionnaires as well as through personal interviews and observations. The data collected from these sources were collected and analysed using simple percentages from the contingency tables. The hypotheses generated and tested show that effective marketing of services affect customers' satisfaction and enhance patronage. Also, that effective management of equality customer services has a serious impact on the customers. Based on the findings of the study, recommendations were made.

AN ASSESSMENT OF THE STRATEGIES FOR MARKETING ANTI-AIDS DRUGS IN NIGERIA A CASE STUDY OF ROCHE LIMITED

Abstract: This study was undertaken to assess the strategies for marketing antiaids drugs in Nigeria, A Case Study of Roche Nigeria Limited the first pharmaceutical company to introduce Anti-Aids drugs in Nigeria. AIDS, a deadly disease, is rising fast to the top of our public Health agenda from a relatively obscurity ten years ago. 

The great innovations in drug therapy have given hope to physicians and patients alike, the combination of drugs have been documented to . • delay disease progression and improve quality of life. It is now almost possible to live a normal life with AIDS. The study therefore will further enhance combating this problem if an effective marketing strategy is identified, as a necessary measure towards arresting the alarming rate of death due to AIDS.

 It will also serve as an indispensable guide for pharmaceutical companies intending to introduce and / or to adopt strategic marketing decisions on Anti-AIDS drugs in Nigeria

CREATIVITY IN MARKETING SOFT DRINKS IN NIGERIA A CASE STUDY OF NIGERIAN BOTTLING COMPANY (NBC)

Abstract: Creativity involves creation of new imaginative ideas to implement the marketing mix effectively, i.e. product, place, price, promotion. Creativity can be vital and resourceful, but it can also be complex. Most companies fails to realise what it entails, most are realising the global need to be creative in taking business decisions, because it can make or break you. The need for creativity evolved out of economic pressures in the global markets forcing new market approach and new strategies.

 Thus, creativity plays a great role in an organisation's success, it is now regarded as a tool that must be sought in implementing a market plan. The management team at NBC have continuously used the element of creativity to boost its success in the market arena and to forge ahead. This is why NBC today, the bottler's of Coca - Cola drink are step ahead of its competitors. 

Means and ways are constantly sought to boost the product image, prices are constantly adjusted to suit the consumer (after much research) and the product is promoted attractively, constantly, and always to influence the buyer's decision. Moreover, the product is placed anywhere the consumer might be, all these have influenced the market share of the product. It has enabled it cut the biggest share in the soft drinks industry world wide.

THE IMPACT OF CHANNEL MANAGEMENT AS A MARKETING STRATEGY FOR CONSUMERS' SATISFACTION: A STUDY OF SELECTED COMPANIES IN NIGERIA

Abstract: Marketing channel strategy is one of the major strategic areas of marketing management, fits under the distribution (place) variable in the marketing mix. Management must develop and operate its marketing channels in such a way as to support and enhance the other strategic variables of the marketing mix in order to meet the demands of the firm's target markets. The main objective of the Study is to assess the impact of channel management as a marketing strategy for consumers' satisfaction: A study of some selected companies in Nigeria.

 For the purpose of this study, the researcher adopts the survey research design which will enable the researcher to obtain facts, figures and conditions of the variables under study from a sizeable portion of the population The study found out that the that the channel strategy as adopted by the firms is indeed effective as marketing strategy also towards improving customer's satisfaction. But many are not sure whether the companies do exact full control over the channel members. The study also established that the success of the companies to constantly supply their product in the market does not necessarily depends on the number of channel members within the distribution chain, but relies heavily on the degree of channel management and control. The study therefore recommends that management should constantly align its distribution objectives with the appropriate channel flow to ensure effective distribution of goods and services at the right time and place

MARKETING OF INFORMATION RESOURCES AND SERVICES IN TERTIARY INSTITUTIONLIBRARIES IN KADUNA STATE

Abstract: This study was carried out to assess the marketing of information resources and services in tertiary institutions libraries in Kaduna State. Five research questions were raised and five hypotheses were formulated and tested at 0.0 5. The research questions sought to find out what type of information resources and service are available and used in tertiary institution libraries in Kaduna state. What types of information resources and services are being marketed by the tertiary institutions libraries in Kaduna state, why do the libraries in the tertiary institutions in Kaduna State market their information resources and services, whatStrategies are adopted by the tertiary institutions libraries in Kaduna state to market their information resources and services , and what channels are used in marketing information resources and services by tertiary institutions in Kaduna State. 

Survey research design was used for this study. Also stratified random sampling was used to select a sample size of 30 %( 124) from a population of 365 staff population and 5 %( 250) from a population of 4,078 registered customers. The seven selected tertiary institution libraries were KashimIbrahim library, Leather research and technology Library, Zaria, IsaKaita library Kaduna polytechnic Kaduna, (COE) Gidan waya Kafanchan, Nigerian college of Aviation Technology Zaria (NCAT), Nigerian Institute of transport technology (NITT), and Ameer ShehuIdris College of Health Technology Makarfi. A questionnaire was used to collect data for the study. The Data collected from the research were analyzed using frequencies distribution tables and percentages. While Hypotheses were tested using one-way Analysis of Variance (ANOVA) and a Scheffes Post Hoc Test to further determine the differences among the samples. 

The study found out that there were more men in library services than women, the research discovered among others that KashimIbrahim Library has the highest number of the staff than other libraries under study, and IsaKaita library Kaduna has the highest number of registered Customers among others. Currentawareness services, selective dissemination of information services, internet, exhibition, television services. Reference services are the major services available in the library’s under study. Also among others the research discovered that most of the libraries market their resources, books, journals, Audio visual services, databases are more marketed than services like internet, reference and photographic Services. Whilesocial media, bulks SMS, seminars, exhibition, library bulletin are strategies used in marketing of their resources .The hypotheses tested that there is no significant difference in the types of information resources and services marketed , it was found out that there is no significant difference in the types of strategies adopted in the way they market, on why they market and other channels and methods they used. The research concludes that low level of patronage by the customers and low level of usage of information resources and services in most of the tertiary institutions libraries will be actually a past if marketing concept will be adopted. Lastly, internet, DSTV, bulksms, should be made available in most of these libraries to improve their services other channels such as website, social networking, should also be used to reach out to the library customers to make them aware of the resources and services available in the library for their use.

COMMERCIALISATION AND THE MARKETING OF NITEL SERVICES,

Abstract: This work is an attempt to determine the importance and necessity of Marketing in the Nigerian Telecommunication (NITEL) under i ts commercialised s t r u c t u r e. Marketing in NITEL is a necessity if the enterprise want to achieve one of the major objectives of commercialisation i . e . "To restructure and r a t i o n a l i s e public enterprises to make them more efficient, cost effective and c o s t concious, under the charge of goat-oriented management and staff whose future is linked with the fortunes of the organizations they operate." Since the future of the management and s t a ll of NITEL depend solely on the fortunes of the enterprise, the management has to devise a strong and dynamic means of generating enough revenue for i t s survival. And it is worth noting that marketing is the only source of great fortunes in"any organization.

 It is the only source of income and without i t , nothing comes into the organization and eventually nothing will go out. In this present age of change, Marketing is the beating heart of many operations. It must be considered a principal reason for corporate existence-because it is the life blood and central focus of all activities in the organisation. And this is the secret the research is out to reveal to the management of NITEL. This research conducted, made use of personal oral interview together with the survey of relevant literature to gather enough data. Facts gathered were analysed. The research found out that there is no organized marketing department in NITEL: However there are symtoms or elements of marketing especially in the area of customer orientation and the creation of marketing research unit under the corporate department. 

The findings of the thesis thereafter concluded by recommending for the establishment of a fullmarketing department in NITEL which should be highly integrated with other units of the enterprise for efficiency and affectiveness in its entire operations

THE USE OF EFFECTIVE MARKETING STRATEGIES TO INCREASE ENROLMENT IN SCHOOLS

Abstract: ABSTRACT (1) Promotional mix is used as a strategy in increasing enrolment in the school. (2) That the 4Ps do not influence the enrolment equally. Product has the greatest influence on parents while price has the least. (3) Use of promotional mix has brought increment on the number of students on roll. Based on the findings, 

it is recommended that:- (a) There is a need to improve the quality of marketing done in schools in order to enhance enrolment and customer services. (b) There should be a marketing department in each school to implement marketing concept. (c) Government should have policy guidelines on operation of schools using marketing concept. (d) There should be a consumer group dimension forum in schools constituting only parents.

AN ASSESSMENT OF THE MARKETING OF FINANCIAL SERVICES IN BANKS IN NIGERIA: A CASE STUDY OF UNION BANK OF NIGERIA PLC

Abstract: Marketing is a management process of identifying, anticipating and satisfying the customer profitability. It is an on-going action which starts and ends with the customer. The customer is, thus, the focal point of every marketing activity and effort. An assessment of the marketing of financial services in banks in Nigeria is all about determining the importance of marketing in banks and the extent to which its principles and strategies are put in place by the banks in achieving their objectives, particularly in these days of keen competition. 

A systematic assessment in this regard has shown that banks are, of late, realising the fact that marketing principles and strategies can mobilise and sustain their customers. Most Nigerian banks stop at marketing their names rather than their services and the result is that their customers become ignorant of the existence of the financial products of their bankers.

 It has come to a time when banks that are still in this category should wake up from their deep slumber, brace up to the challenges posed by the competitive banking environment in Nigeria. The banks are well advised to arise and take the bull by the horns by employing the principles and strategies of marketing in presenting their financial services to both existing and potential customers.

THE ROLE OF COMMUNICATION IN THE MARKETING OF BANKING SERVICES

Abstract: This research work is concerned with the role of EFFECTIVE COMMUNICATION IN THE MARKETING OF BANKING SERVICES: A CASE STUDY OF CITIZENS BANK OF NIGERIA LIMITED. The research was made possible through the review of various literatures comprising magazines, journals, textbooks and other relevant memoirs. Questionnaires were strcutured and administered on the respondents to collect information in order to Draw the correct conclusion. Oral interviews were also carried out as an additional source or supplement to the questionnaires. The research was conducted in five (5) chapters. 

Chapter one delat basically with general introduction. Chapter two deal with review of literature covering such aspects as the nature of marketing, the concept of marketing activities in organization, the concept of communication, effective marketing communication, DeveloOping a programme for marketing of services, managing customer quality services, the development of banking industry and marketing mix in the banking industry. Chapter three explained the t methodology for carrying out the research while chapter four centered on presentation and analysis of data. The summary and conclusion of the research work was given in chapter five and based on the research findings, recommendations were made