Wednesday, 17 August 2016

AN ASSESSMENT OF THE STRATEGIES FOR MARKETING ANTI-AIDS DRUGS IN NIGERIA A CASE STUDY OF ROCHE LIMITED


Abstract: This study was undertaken to assess the strategies for marketing antiaids drugs in Nigeria, A Case Study of Roche Nigeria Limited the first pharmaceutical company to introduce Anti-Aids drugs in Nigeria. AIDS, a deadly disease, is rising fast to the top of our public Health agenda from a relatively obscurity ten years ago. 


The great innovations in drug therapy have given hope to physicians and patients alike, the combination of drugs have been documented to . • delay disease progression and improve quality of life. It is now almost possible to live a normal life with AIDS. The study therefore will further enhance combating this problem if an effective marketing strategy is identified, as a necessary measure towards arresting the alarming rate of death due to AIDS.


 It will also serve as an indispensable guide for pharmaceutical companies intending to introduce and / or to adopt strategic marketing decisions on Anti-AIDS drugs in Nigeria

authoran

Author & Editor

Has laoreet percipitur ad. Vide interesset in mei, no his legimus verterem. Et nostrum imperdiet appellantur usu, mnesarchum referrentur id vim.

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