THE USE OF EFFECTIVE MARKETING STRATEGIES TO INCREASE ENROLMENT IN SCHOOLS

Abstract: ABSTRACT (1) Promotional mix is used as a strategy in increasing enrolment in the school. (2) That the 4Ps do not influence the enrolment equally. Product has the greatest influence on parents while price has the least. (3) Use of promotional mix has brought increment on the number of students on roll. Based on the findings, 

it is recommended that:- (a) There is a need to improve the quality of marketing done in schools in order to enhance enrolment and customer services. (b) There should be a marketing department in each school to implement marketing concept. (c) Government should have policy guidelines on operation of schools using marketing concept. (d) There should be a consumer group dimension forum in schools constituting only parents.