Technically, setting up a blog is free. It’s something that anyone and everyone can do, assuming they’ve got a computer and online access. But if blogging is so easy, and bloggers so common, then why are truly successful blogs so few and far between?
For some, of course, blogging is just a hobby. For those who are serious about it—including marketers and reputation management professionals—blogging can be the true tipping point. It can be the key ingredient that leads to real, millions-of-dollars success.
So what separates the amateurs from the success stories? The short answer is authority. Successful bloggers are regarded as esteemed, trustworthy figures within their industry. They have credibility, which is really why they have success.
The most important piece of advice is simply this: Write about something you love. Find your passion—something you can write about day in and day out—and make that your field. You’ve got to love your vertical with 110% conviction, because if you don’t, it will shine through in your writing—and readers won’t stick around for long. (As a sub-point to this one… don’t farm blogging duties out to a ghostwriter!)
The writing itself is not the only important part of your blog, however. The design itself is crucial. Your layout should be something that tells your story—that underscores the value you’re trying to present to readers. A good design makes or breaks a blog.
That’s why you’ve got to reveal insider secrets. You’ve got to give away the tools of the trade. Revealing trade secrets does not mean giving up the whole farm, of course—but you’ve got to add value to your content, or else it’s… well, useless. Revealing trade secrets shows that you know trade secrets, and that you’re confident in sharing them—which ultimately sets you up as a blogger of authority.
For some, of course, blogging is just a hobby. For those who are serious about it—including marketers and reputation management professionals—blogging can be the true tipping point. It can be the key ingredient that leads to real, millions-of-dollars success.
So what separates the amateurs from the success stories? The short answer is authority. Successful bloggers are regarded as esteemed, trustworthy figures within their industry. They have credibility, which is really why they have success.
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1.ESTABLISHING YOURSELF AS AN AUTHORITATIVE BLOGGER
This is not something that you can do overnight, necessarily, nor is it something that could ever be reduced to a simple formula. With that said, there are a few steps that will surely lend your blogging efforts a strong sense of credibility.The most important piece of advice is simply this: Write about something you love. Find your passion—something you can write about day in and day out—and make that your field. You’ve got to love your vertical with 110% conviction, because if you don’t, it will shine through in your writing—and readers won’t stick around for long. (As a sub-point to this one… don’t farm blogging duties out to a ghostwriter!)
The writing itself is not the only important part of your blog, however. The design itself is crucial. Your layout should be something that tells your story—that underscores the value you’re trying to present to readers. A good design makes or breaks a blog.
2.VALUE
That’s really what good blogging is all about. You’re ultimately not going to become successful just because people find your content to be interesting, or creative, or whatever else. Readers want value—and it’s your job to give it to them.That’s why you’ve got to reveal insider secrets. You’ve got to give away the tools of the trade. Revealing trade secrets does not mean giving up the whole farm, of course—but you’ve got to add value to your content, or else it’s… well, useless. Revealing trade secrets shows that you know trade secrets, and that you’re confident in sharing them—which ultimately sets you up as a blogger of authority.
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